MakeMyStrategy™ is based on best practice, renowned and international models, the book "Strategy in winning companies", and many years of practical experience. Jørgen Lægaard, Lægaard Management A/S who is the author of the book "Strategy in winning companies" explains:

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 "I have many years of experience with the method on which MakeMyStrategy™ is based, and I know it works in practice."

Jørgen is one of Denmark's most experienced when it comes to successful strategy work in practice. In addition to being the author of the book "Strategy in winning companies", which builds on the experience of more than 600 strategy processes and which is still the first and only Danish strategy book to tell what in practice it takes to become a winning company®, Jørgen has published, among other things, the books "The Strategic Leadership", "Jyske Bank on the Blue Ocean" and "Strategy with Success", as well as the e-books "Learn Organization!" and "Effective Blue Ocean Strategy". In addition to his writing, Jørgen has his time both in the boardrooms and at the universities.

In other words™ when you use MakeMyStrategy, you have the seal of approval that you get something that works in practice!

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