Does your company have a clear purpose/goal/vision/direction☀?

Is it clear who you are and why you are here👁?

If not, there is an increased risk of making a number of wrong choices and too few opt-outs.

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Another risk is that it creates a lot of confusion and chaos in the company. Many of us know the fairy tale Alice in Wonderland, but why the parallel🤷.

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In the fairy tale, Alice gets lost in the fairy-tale forest. In the forest she meets the Philosopher's Cat, and Alice asks

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"Which way shall I go?"

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To which the filurkat replies

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"It depends on where you're going"

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Alice replies

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"I don't really know"

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and the filurkat answers back

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"Then it doesn't matter which way you choose".

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Applied to the boardroom and the company in general, it is therefore crucial that the company is absolutely clear on purpose/goal/vision/direction. Otherwise there are a lot of "Alice's" running around the company working in different directions.

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Companies with a vague goal appear uncertain about themselves and who they are - and that uncertainty will sooner or later lead to the wrong decisions being made.

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If you've already got the hang of it, just stop reading🤓 If you want to make strategy smarter, more dynamic and simpler, read on😀

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With MakeMyStrategy™, you get a digital strategy platform and toolkit to guide you through the strategy process. You'll be focused, prioritise key future challenges and be "forced" to take stock of both the current strategic situation and the direction of the business. The platform provides structure, overview and summarises the work into concrete activity plans, an executive summary and a detailed strategic plan, so you can concentrate confidently on qualifying the content.

An important "detail" is that you can safely leave the strategy work and come back at another time, and you can involve the internal and external people you want.

And finally, it is possible to incorporate all the material the company already has that is relevant to the strategy. And then you can adjust the strategy as things change around us - without starting from scratch every time.

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Book a demo or try our popular PRO version - 30 days FREE TRIAL. It's super simple and you do it HERE