Force Field analysis qualifies the ideas or change situations facing the company. The Force Field analysis was originally conceived by Kurt Lewin, a German-American psychologist.

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It is a model/ method of understanding the drivers who seek change versus the forces that maintain the status quo in relation to a given idea or a change situation.

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The first step consists in identifying the drivers who seek change and the forces they seek the status quo (the green and red forces as seen below).

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Next, the force they influence with – i.e. how big is their impact in one direction or another in relation to the given idea or change situation. Some choose to describe this force, others choose to score the force and others both describe and score the force in the form of arrows as seen below.

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Next, the net power is described and the company can decide whether or not to make changes.

A Force Field analysis must not only be prepared so that you can then tick the check mark by now it is completed. Together with your other strategy material, it must be translated into concrete actions . An easy and simple approach is to use MakeMyStrategy™ as structures and summarize all your work into one comprehensive and coordinated action plan.

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Now we can spend our time on strategy content rather than models

Allan Pedersen

Owner &CEO

KJ Klimateknik A/S

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