A SWOT analysis is a constructive model for identifying opportunities, threats, strengths and weaknesses either in relation to a project, product, business unit or for the coordinated strategy of the company.

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The letters stand for

1. Strengths
2. Weaknesses
3. Opportunities
4. Threats/Barriers

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The title of the well-known method therefore comes from the English terms:

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Strenghts, Weaknesses, Opportunities &Threats.

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Unfortunately, many people do not use the SWOT analysis correctly either because it simply occurs from an incomplete brainstorm or because it ends up in the drawer without being used further. You can find many templates on the web – the problem is simply that there isn't a common thread left or forward. And again it's about: What is a SWOT analysis?

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In addition, it is important to ensure involvement, as an enthusiastic leader who has prepared the SWOT analysis does not have the full knowledge. There's gold hidden around the company. In addition, the sting is taken by the worst resistance to change when the relevant involvement takes place.

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If the analysis is used specifically as a conclusion model and then translated into concrete needs for change, it is an effective tool.

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Interested in reading more about how a SWOT analysis is used so that it brings value you can read more HERE.

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And remember: A SWOT analysis should not stand alone. Together with your other strategy material, it must be translated into concrete actions . An easy and simple approach is to use MakeMyStrategy™ as structures and summarize all your work into one comprehensive and coordinated action plan.

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Gets the job done with UG+

Nichlas Hassing

Co-founder & Creative Business Director

BRICpro