The principles from the book "Strategy in winning companies" as well as more than 20 years of experience and various recognized strategic theories are the foundation for the structure of MakeMyStrategy™. The book "Strategy in winning companies" is used in teaching contexts at universities and other institutions and is based on experience from around 600 strategy processes. In other words, the method and structure you experience when using MakeMyStrategy™ leads to concrete output.

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Output in the PRO version consists of:

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1. Executive summary that you can apply in your day-to-day management, including

• Vision
• Mission
• values
• SDGs
• description of Must-Win Battles
• activity plans divided into Must-Win Battles as well as with associated year and quarter of initiation
• activity overview

2. Detailed strategic plan documenting entire works ensures traceability, transparency and the foundation for decisions and project management, including:

• Overview of external and internal strategy factors
• Gross SWOT Overview
• Prioritisation and opt-out
• Net SWOT Overview
• Changing needs expressed as green and red traffic lights
• Vision
• Mission
• values
• SDGs
• Must-Win Battles
• activity plans divided into Must-Win Battles as well as with associated year and quarter of initiation
• activity overview
• miscellaneous incorporated annexes/materials

3. Action Plan

4. Graphic presentation templates

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The BASIC version is, as the name suggests, a smaller version and the output consists of

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1. Executive summary that you can apply in your day-to-day management, including

• changing needs expressed as green and red traffic lights
• Vision
• Mission
• values
• SDGs
• description of Must-Win Battles
• activity plans divided into Must-Win Battles as well as with associated year and quarter of initiation
• activity overview

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