The concept comes from Blue Ocean (see this section) and is the foundation for how the company formulates the strategy. The strategy canvas provides an overview of which competition parameters are in play in relation to the company's products. In addition, the strategy screen provides an insight into the added value customers get from the current product on the market.

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The horizontal axis lists the factors in the industry that are currently being competed on. The vertical axis shows how factors are prioritized. See example below.

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The strategy canvas should not be left alone. It must, along with your other strategy material, be translated into concrete actions. An easy and simple approach is to use MakeMyStrategy™ as structures and summarize all your work into one comprehensive and coordinated action plan.

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I can definitely recommend MakeMyStrategy as I'm a big advocate of doing things once

Gert Ekberg Westergaard Jensen

Managing Director and Partner

Ason A/S

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