Alexander Osterwalder published the book "Business Model Generation" in 2010, in which value proposition was also described. The model is used to become sharp on why your customers buy from you and including what value to provide, convey and recognize. You can use the model for an entire organization or parts thereof, or customer accounts or products or services.

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In the model, you describe

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Customer job(s): What are the tasks your customer faces and which they can usefully use your product to solve?

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Pains: What challenges does your customer have with the task they face having to solve?

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Gains: What results, dividends and outputs do your customers want?

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Pain Relivers: Specifically, how do your products/services alleviate the customer's challenges? So how does your product eliminate your challenges that your customer faces?

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Gain Creaters: How do your products/services create value for your customer?

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Products & Services: What is your product/performance?

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Value Proposition should not stand alone. Together with your other strategy material, it must be translated into concrete actions. An easy and simple approach is to use MakeMyStrategy™ as structures and summarize all your work into one comprehensive and coordinated action plan.

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With MakeMyStrategy™ I make better choices without a doubt

Martin Bossel

Owner

Private by Bossel

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