Strategy - what is it? And what should a strategy contain? There are many definitions of strategy and thus also many positions on what a strategy should contain.

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MakeMyStrategy™ founder Sanne Markwall has many years of practical experience both as a strategy manager, CEO, strategist and consultant and below listed the topics that a strategy should contain based on many years of experience.

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A sharp strategy should include:

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1. Overview of the company's current situation, including

- description and assessment of the external and internal conditions affecting the undertaking,

- an overview and prioritisation of the main strengths, weaknesses, opportunities and threats,

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2. Strategic opt-outs ensuring focus, including concrete transformation of priority strengths, weaknesses, opportunities and threats to change needs

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3. Clear direction ensuring competitiveness and the foundations for growth, including

- vision

- mission

- values,

- SDGs,

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4. Concrete action, including

- activity plans divided into 3-5 themes,

- time spent on activities and priorities,

- practical management tools,

- detailed strategic plan documenting the decisions to the 3rd man

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5. Execution plan (which is a large independent task)

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In MakeMyStrategy™ tool, this focus is ensured. Watch the cartoon that deepens.

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Every angle has been considered

Jesper Hartvigsen

CEO & co-owner

Contrast Company A/S

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