Founder Sanne Markwall is experienced in strategy in practice, and with MakeMyStrategy™ she has digitized and simplified the often complex and costly strategy processes so that they are accessible - digitally, practically and financially sensible - for all companies.

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Sanne's knowledge and experience from employment in large companies and the strategy consulting industry is coupled with recognized international strategy models.

Before our founder jumped out as a tech entrepreneur, she was co-creator and CEO of Vinderstrategi A/S. Previously, she worked in the financial sector and has practical hands-on experience from successful strategy implementation of a new pension product in 100 banks, 12,000 advisors and 225 change mentors.

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In other words, you are buying a solid and unique strategy platform - that works in practice!

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These are the principles from the books below, summarized - simple, targeted and sustainable - in makemystrategy.com.

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"Strategy is concrete" by Sanne Markwall and Henriette Rald

"Business Model Canvas" by Alexander Osterwalder

"Value Proposition Design" by Alexander Osterwalder

"Scenaro planning" by Woody Wade,

"Must-Win Battles" by Peter Killing and Thomas Malnight,

"Competitive strategy" and "Five forces" by by Michael E. Porter,

"7-S framework" by McKinsey,

"SWOT analysis" by Alan Sarsby,

"The Disney Way" by Bill Capodagli and Lynn Jackson,

"The Balanced Scorecard" by Robert S. Kaplan and David P. Norton,

"Strategi i vindervirksomheder" af Jørgen Lægaard og Mikael Vest,

"Theory U - Leading frem the Future asit Emerges" af C. Otto Scharmer,

"Our Iceberg is melting" af John Kotter & Holger Rathgeber

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If you want a handbook adapted to MakeMyStrategy.com, our Founder, Sanne Markwall, together with Henriette Rald has written the book "Strategy is concrete"

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Saved over 600 internal hours. Use MakeMyStrategy™ - it can only pay off.

Karen Mørkholt

Ceo

Revision Limfjord (now part of Beierholm)