Where does the word "Strategy" come from?

In a business context, strategy is about identifying and leveraging the key initiatives that will ensure the long-term success of the company. Just like in the military, effective strategy in business requires a clear understanding of goals, resources and competitive advantages.

The word strategy comes from the Greek "Strategia," which originally means "art of the field" or "art of warlordism." The earliest known literature on strategy is over 2,500 years old and comes from the Chinese war general Sun Tzu.

In other words, strategy has its roots in the military, where generals developed plans to win wars and battles - a practice that is still relevant in the military today.

In the 19th century, German General Carl von Clausewitz revolutionized our understanding of strategy. He described strategy as the art of using battles to win wars, which today is similar to the business world's focus on "Must-win Battles." Clausewitz defined tactics as the specific actions and resources used to win individual battles.

In recent years, we are once again seeing innovation in strategy as we move into the technological age, which requires us to constantly adjust and adapt our strategy in line with rapid change.

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