A constantly changing world increases the complexity of business development, and too many strategies become outdated because companies are unfortunately held back by old-fashioned strategy processes.

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MakeMyStrategy™ solves the problem. The company's knowledge is consolidated in a simple process while relevant people can be involved. The strategy work is manageable, structured and your work is translated into a strategy plan including concrete instructions on what to do. And it's easy to adjust the strategy as things change.

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The benefit of a digital strategy solution is:

• A strategy should be kept alive - not a dusty plan in a binder. Strategy is something we do, not just something we have.

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• You have constant access to the latest version of the strategy.

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• You can correct and adjust the strategy as the circumstances around you change - without having to start from scratch every time.

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• Every correction inevitably has a number of consequences that can be extremely complex to understand, but MakeMyStrategy™ shows you where the changed conditions impact your strategy and allows you to easily make consequential corrections.

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• Your corrections are automatically compared with the unchanged facts and all of it is summarized into an updated strategy with updated action plans. This gives you the assurance that you are always on track.

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• Data and knowledge remain within the company, with all versions stored. All history is preserved.

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• You can quickly on-board new staff (transparency of strategy) and easily get their input without having to start from scratch.

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• Misuse of outdated documents is reduced and wasted time on "lost" documents is minimised.

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• Nobody knows everything, so you can continuously optimise and improve your strategy as you learn more.

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• You can involve any external party and still have one place where all knowledge is collected and managed from.

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In other words, a digital strategy solution gives you a living strategy plan you can confidently steer by no matter how turbulent things are around you.

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We highly recommend MakeMyStrategy

Frode Dale

Managing Director

Bollerup Jensen A/S

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